The San Francisco Bay Area is home to some of the most innovative and thoughtful fashion brands in the world. Although large companies with heavy capital are able to easily scale their products and blast their message to the masses, for small and medium-sized brands the industry can be outrageously competitive with outdated demands that involve high risk and low profit margins.

The Sustainable Fashion Alliance was founded to provide apparel and accessories companies a communal support system of resources and shared opportunities. We know that in order to enhance our local fashion community, and successfully create positive change in the industry, our voice is more potent in union.

About the Founders

Andrea Plell and Joyce Hu